#HandsOffMyHomeCare campaign update: Chinese, Punjabi & English radio ads launched
The Hands Off My Home Care campaign is expanding this week to raise awareness through popular radio stations on Vancouver Island, Metro Vancouver, as well as Chinese and Punjabi language stations. The campaign is making the public aware that home support services are at risk for thousands of B.C. seniors due to disruptive and costly changes initiated by the B.C. NDP government.
“Because seniors were not consulted at all before these major changes to home care were announced, most people are not aware that these vital services are now at risk,” says BCCPA CEO Daniel Fontaine. “Seniors have been demanding enhancements to home support for years, so they have good reason to be anxious when government keeps them in the dark.
“Hands Off My Home Care is our biggest campaign ever to raise public awareness, and making sure that B.C.’s diverse multicultural communities are kept aware is a big part of this effort.”
#HandsOffMyHomeCare Radio Ads
Last week, BC Care Providers was featured in an op-ed published in Vancouver Sun newspaper and online at vancouversun.com, outlining some of the major factors that threaten continuity of home support for seniors on Vancouver Island and in the Lower Mainland. Seniors and their family members are encourages to “Add Their Voice” through a simple online form at www.handsoffmyhomecare.ca.