BCCPA’s #BecauseBCCares campaign receives strong community response

On January 8th, BC Care Providers Association launched a new recruitment campaign that brings attention to untapped opportunities for careers in seniors’ care.

The campaign, which focuses on job growth, job security and job diversity in the sector, has received a strong response from the community. The launch of #BecauseBCCares triggered record web traffic on BCCPA’s website, where visitors can find resources including province-wide training programs, an online job bank, testimonials from experienced staff, latest news, and more.

The campaign launch was also covered by several media outlets, and included radio interviews with BCCPA CEO Daniel Fontaine.

“The response the campaign has received confirms the strong interest for careers in seniors care,” says Fontaine. “It’s one of the fastest growing job sectors, and through Because BC Cares, we’re raising awareness about the opportunities and constraints that need to be addressed to ensure that the sector thrives.”

Take a look at some media stories about the campaign.

BC Care Providers Association warns of a critical shortage of seniors’ care workers – Radio NL
Seniors care jobs in demand – Castanet
Critical worker shortages in seniors’ care drive recruitment campaign – The Indo-Canadian Voice

Below is a selection of tweets about the #BecauseBCCares campaign.

If you’re interested in a career in seniors care, visit bccare.ca/bccares or register online to receive bulletins and the latest information regarding new training opportunities and tuition subsidies.