#CareCanBeThere Campaign Update

Our campaign to promote our Made-in-BC roadmap to strengthen seniors care continues, with our radio ad running in several key markets across the province including the Interior region, the south Okanagan, Vancouver Island and throughout the Lower Mainland.

Online our #CareCanBeThere video campaign targeting the “sandwich generation” impacted by the needs of younger family members and aging parents has been streamed almost 130,000 times on YouTube and Facebook since its launch on January 24th.

Among the strong coverage for our campaign we have heard from the public, the politicians, and strong words from some of BC’s media commentators in support of our BC roadmap for enhancing and innovating seniors care.

If you have not read or shared our plan, be sure to visit this link to get your copy of our 17-page executive summary. Supporting documents include a fully researched 180-page version of the plan, information on our Sandwich Generation poll, and this handy infographic explaining the 4-pillars of the plan.