Currently, one of the biggest issues impacting the quality of care for seniors in British Columbia is the crisis of health human resources. This extends across the entire continuum of care and support, including in long-term care, assisted living, independent living and home health services. The issue is multifaceted and remains critically important. According to WorkBC, the seniors’ care sector will need more than 33,000 workers over the next 10 years, including 11,000 health care assistants, 4,800 nurses and 4,400 allied health professionals. This demand is driven by a rapidly aging population and staffing shortages due to a variety of factors.
A robust, educated, well-paid, and well-supported workforce is essential for delivering high–quality care to seniors and reducing the burden on family members. However, the sector faces significant challenges, particularly in attracting and retaining talent. Additionally, a surge in healthcare staffing agencies offering higher wages and flexibility has decreased the number of available care workers in the healthcare sector. Worker vacancy rates doubled during the COVID-19 pandemic and have remained high ever since.
On an industry level, the seniors care, living and wellness sector offers a diverse range of career opportunities beyond direct care. Roles in nursing, personal care, administration, social work, companionship, physical therapy etc. are all worthwhile avenues for professional success. Some specialized professions like Health Care Assistants, Registered Nurses, Licensed Practical Nurses and others are prioritized in the sector.
To address the needs of the sector, and ensure a well-supported workforce, the need of the hour is to act with a comprehensive approach. This includes enhancing recruitment and retention, strengthening training programs, improving working conditions, and making sure that the workforce is supported for the future.
Call for Action: A Dedicated Seniors Care Workforce Strategy
BCCPA calls upon the Government of British Columbia to invest in a comprehensive human resource strategy tailored for the seniors care sector to ensure that older adults are supported by a strong and sustainable healthcare workforce, both for today and tomorrow.
BCCPA’s strategy is a response to British Columbia’s 2022 Provincial Health Human Resource (HHR) Strategy, that was aimed to strengthen the healthcare workforce across the system. Under four pillars of recruitment, retention, training and redesign, the province’s strategy outlined 70 initiatives that focused on attracting new workers, supporting staff wellness, expanding education pathways, and modernizing care delivery.
BCCPA recognizes that this strategy has proved beneficial in some aspects. However, more needs to be done–especially in the seniors care sector. The current trajectory is not delivering the workforce stability that we need. Without a focused and sector-specific approach, staffing shortages will continue to strain care quality, increase workload pressures on staff, and limit the sector’s ability to meet growing demand.

