EngAge BC is excited to announce EngAge in Conversation, a new webinar series featuring insightful presentations and compelling speakers around the topic of seniors independent living. EngAge in Conversation events are a free benefit for EngAge BC and BCCPA members only. The subject matter of each presentation is uniquely designed for independent living operators and will provide operators with up-to-date business intelligence, as well as market and consumer trends.
The webinar series kicks off this year’s promotions for the inaugural Seniors Living Expo + Job Fair taking place this November in the Vancouver Trade and Convention Centre.
The debut EngAge in Conversation event is titled Behind the Curtain of ‘Internalized Ageism’ and How it Impacts Marketing & Census.
About the Presentation
Have you heard of the term “internalized ageism” and considered how it affects your business and your residents? Our presenters from 3rdThird Marketing will help you better understand the psychological triggers behind internalized ageism and how it skews perception in decision making. Please join us on February 10th for the first ever EngAge in Conversation event on this timely and important topic.
This session will comprise of real-world examples, including videos of focus groups and insight on seniors’ perception of images and messages that are routinely used for marketing in seniors living. Presenters, Derek Dujardin, Creative Director of 3rdThird Marketing, Don Warfield, VP of Account Services, and Cynthia Thurlow-Cruver, Principal of 3rdPlus, will demonstrate viable alternatives and display examples of key messages that may be more effective in marketing.
Event Details
Date: February 10th
Time: 12:00 to 1:00PM
Zoom Webinar
Click here to register
