BC Care Providers Association (BCCPA) is pleased to announce Prima Living as one of our gold sponsors for the 49th Annual Conference!
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Reimagining Senior Living Across Canada
Prima Living is a national senior living operator focused on building high-performing, resident-centered communities across Canada. Backed by Primacorp Ventures, Prima Living manages a growing portfolio of independent and assisted living residences with a clear mandate: deliver consistent quality of care while improving operational stability.
Each community reflects a disciplined approach to care delivery — combining structured care models, culturally responsive programs, and strong family engagement to create environments where residents feel at home.
Addressing the Sector’s Most Pressing Constraint
Workforce shortages remain the defining challenge in senior living. Prima Living addresses this through a vertically integrated model supported by Primacorp Ventures, which includes in-house post-secondary institutions and dedicated training-to-employment pathways. This model produces a reliable pipeline of qualified care staff, reduces reliance on external agencies, and strengthens continuity of care.
See You at the 49th Annual Conference
This year’s theme, Take Me Home, reflects what Prima Living works toward every day — stable, well-run communities where residents experience dignity, connection, and consistency in care.
Attending from Prima Living:
- Najib Raie, President
- Rosa Park, National Director of Resident Care
- Ivory Lee, Amenida Surrey
Learn more: primaliving.ca
