It’s Our Business to Care: The Future of Excellence in Canada’s Seniors Care and Living Sector

With a greying demographic, seniors are big business! Many industries—from tech and social media, to retail, tourism and hospitality —are learning to cater to the needs and wants of older adults. Yet in health care, “business” is still a four-letter word. In this challenging and thought-provoking discussion, our panel of experts will make the case that sound business principles lay the foundation for providing high-quality care and support to older adults. After all, it’s our business to care!

Topics will include:

  • Role of non-government care providers
  • System capacity
  • Life style options and exercising choice
  • The role of governments
  • Economies of scale
  • and more


Terry Lake, CEO, BC Care Providers Association | EngAge BC (moderator)
Nitin Jain, CEO & President, Sienna Senior Living
Ron Pike, CEO, Elim Village
Rita Thibault, Principal, Westbridge Group Valuation Partner

May 28-30th, 2023 | Victoria Conference Centre

Conference registration closes May 19th. Click here to view conference program and register today. 

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