Media Advisory: EngAge BC to announce major initiative to help older adults access seniors’ living & wellness services

Nearly 100 seniors, local dignitaries, seniors living sector representatives to
assemble Wednesday morning at Burnaby independent living residence

July 30, 2019 (Burnaby, B.C.): Two classic vintage convertible automobiles will greet residents and guests at The Derby Manor independent living residence for the public launch of Route 65 — a groundbreaking online tool that will bring relief to the lives of older adults and their family members who struggle daily to find the best seniors living and wellness options in their community.

BC Care Providers Association (BCCPA) and operating arm EngAge BC are the province’s leading employer association for the seniors living and wellness sector. The new free Route 65 service will help families all around B.C. navigate the complexities of finding the right independent living housing, home support provider, assisted living or long-term care provider, right in their local community.

Route 65’s nostalgia-themed website combines advanced logic in the form of “Walter,” your digital concierge.

WHAT: The official unveiling of Route 65 will follow remarks by seniors living and wellness sector representatives, including BCCPA/EngAge BC CEO Daniel Fontaine; over 50 Derby Manor residents as well as local dignitaries are anticipated to be a part of the ceremony.

WHERE: The Derby Manor (8601 16th Ave, Burnaby, BC V3N 0G1)


WHEN: Wednesday, July 31st – media arrive by 10 a.m.; news conference begins 10:30 a.m. sharp; media are invited to a short tour to visit a Derby Manor suite.

WHY: Countless Canadian families face stress when it comes time to navigate housing and wellness options for older adults, often during a crisis. Innovative approaches are needed to reduce anxiety and find positive solutions — Route 65 fills this urgent need with an elegantly designed, no-cost online service that will shake up how people access these services in B.C.

To arrange an interview with any of our spokespeople, please contact:

Rumana D’Souza
Digital Media and Communications Specialist
(778) 681-4859

About EngAge BC

Established in 2019, EngAge BC has a mandate to support the distinct needs of private pay independent living, assisted living, long-term and home health care operators. EngAge BC is responsible for developing and operating a suite of unique programs and marketing initiatives that support member sites across the province.

About BC Care Providers Association

Established in 1977, the BC Care Providers Association (BCCPA) is the leading voice for B.C.’s continuing care sector. Our growing membership base includes over 340 long-term care, assisted living, home care, home support, independent living, and commercial members from across British Columbia.

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