Launch Of New Workshop: Tapping Into Vancouver’s Cultural Communities

Chinese-New-Year-Parade-Chinatown-8132-konstantin-egorov (1)Over the last several months the BC Care providers Association has piloted a number of free member-only workshops. The goal is to provide care home operators with innovative and cutting edge training and have covered everything from Labour and Employment Law to Infection Control and Prevention.

We are pleased partner with the BC Seniors Living Association to launch the third installment of this series titled, Tapping Into Vancouver’s Cultural Communities: Tips on How to Connect & Market Yourself to BC’s Increasingly Influential Ethnic Communities. The workshop, presented by Helen Yu of Choice Communications, will take place on January 21, 2015 at our new training facility located in Burnaby.

“We are pleased to partner with the BC Seniors Living Association to host such a unique and forward thinking workshop,” says Daniel Fontaine, CEO. “British Columbia is the most ethnically diverse province in Canada. Almost 30 percent of British Columbians immigrated to BC from another country, and care homes are becoming progressively more multicultural. We are proud to bring in Helen Yu of Choice Communications to provide insight regarding how our members can better connect with BC’s increasingly influential ethnic communities.”

For more details, or to register click here.

Workshop Topic

Tapping Into Vancouver’s Cultural Communities: Tips on How to Connect & Market Yourself to BC’s Increasingly Influential Ethnic Communities

An elderly woman enjoys sweet dumplings at a nursing home in Beijing.Helen Yu, Managing Director of Choice Communication, has been a leading figure in Vancouver’s ever-expanding ethnic media market. Her client’s include a who’s who of BC’s private and public sectors seeking to expose their company, products and services to a significant and often untapped consumer market. Focusing on Metro Vancouver’s Chinese media, Yu helps her clients better understand and connect with the key players publishing the three major Chinese daily newspapers as well as the various TV, radio and online productions.


Statistics Canada projects that by 2031 Vancouver’s visible minority groups will grow to encompass 63% of the city’s population. The Chinese community will remain the largest visible minority group in the region, growing from 396,000 (approximately 18 per cent) to 809,000 (approximately 23 percent) over the next 20 years. Many of these individuals will need access to home care and/or residential care services or will consider moving into an independent/assisted living residence.

This workshop will be of use to everyone operating a home care, residential care, independent or assisted living residence seeking to increase their level of cultural sensitivity and exposure to BC’s ethnic media and citizens. In particular, the workshop is aimed at your marketing, sales, communications and community outreach staff…Continue reading.

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